Project - 2019
Motley Outfitters
How Might We:
Create an identity for a fictional brand using keywords and random variables.
For this project, I was challenged to create 100 logos for a fictional brand based on a randomly chosen word, and a randomly assigned tarot card.
The use of random variables created an interesting design challenge to both; create a brand and fictional company based on little info, and design 100 logos for that brand. This is my final choice for the logo of Motley Outfitters.
PROCESS
