Bitter Papaya
HOW MIGHT WE:
Package a high-end juice product using random keywords - and then evolve that into a whole line of products
For this project, I had to create a line of high end, high priced juice based on a random fruit and adjective. I unfortunately got the adjective bitter. But using research and design I was able to find a market for bitter juice products, and create a line of analogous products to go along with it.
Research
After conducting initial research, I found that the first design challenge would be to market a product that is typically sweet with the title "Bitter Papaya." I also learned more about the health benefits and characteristics of the fruit.
Packaging
I created packaging for a fictional cold pressed juice product that could be marketed to customers who seek out healthy high-end products.
Extended Line
In addition to the juice product, I created an extended line of papaya products that fall under the fitness lifestyle umbrella. Each different product has its own unique variant of the original logo that relates to the product itself while remaining within a unified system.
